Buying a diamond, with more clarity on its source with help from Tiffany & Co

Tiffany & Co will provide customers the countries where their diamonds were mined and, eventually, information on where they were cut, polished and set

(Clockwise, from above) A specialist looks at a diamond at a Tiffany & Co facility in Pelham, New York; a specialist grades diamonds; a diamond is polished; and a diamond setter puts a diamond on a platinum band.
(Above) A specialist looks at a diamond at a Tiffany & Co facility in Pelham, New York; a specialist grades diamonds; a diamond is polished; and a diamond setter puts a diamond on a platinum band. PHOTO: NYTIMES
(Clockwise, from above) A specialist looks at a diamond at a Tiffany & Co facility in Pelham, New York; a specialist grades diamonds; a diamond is polished; and a diamond setter puts a diamond on a platinum band.
A specialist looks at a diamond at a Tiffany & Co facility in Pelham, New York; a specialist grades diamonds (above); a diamond is polished; and a diamond setter puts a diamond on a platinum band. PHOTO: NYTIMES
(Clockwise, from above) A specialist looks at a diamond at a Tiffany & Co facility in Pelham, New York; a specialist grades diamonds; a diamond is polished; and a diamond setter puts a diamond on a platinum band.
A specialist looks at a diamond at a Tiffany & Co facility in Pelham, New York; a specialist grades diamonds; a diamond is polished (above); and a diamond setter puts a diamond on a platinum band. PHOTO: NYTIMES
(Clockwise, from above) A specialist looks at a diamond at a Tiffany & Co facility in Pelham, New York; a specialist grades diamonds; a diamond is polished; and a diamond setter puts a diamond on a platinum band.
A specialist looks at a diamond at a Tiffany & Co facility in Pelham, New York; a specialist grades diamonds; a diamond is polished; and a diamond setter puts a diamond on a platinum band (above). PHOTO: NYTIMES
Updated
Jan 11, 2019, 11:30 AM
Published
Jan 11, 2019, 05:00 AM
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NEW YORK • Consumers want to know the origin of the things they buy, like the name of the farm that supplied their milk or the source of the feathers in a down jacket.

But when it comes to a diamond - quite likely one of the most expensive and emotional purchases a jewellery buyer will ever make - most know next to nothing about the source of the stone.

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A version of this article appeared in the print edition of The Straits Times on January 11, 2019, with the headline Buying a diamond, with more clarity on its source with help from Tiffany & Co. Subscribe

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