Minutes & Seconds

Brouhaha, so what?

Audemars Piguet's head honcho is unfazed by the strong reaction to the watchmaker's new Code 11.59 collection

Apart from building the Code 11.59 collection, Mr Francois-Henry Bennahmias is busy with the opening of the new Audemars Piguet Museum in Le Brassus, a small Swiss town, next April.
Apart from building the Code 11.59 collection, Mr Francois-Henry Bennahmias is busy with the opening of the new Audemars Piguet Museum in Le Brassus, a small Swiss town, next April. PHOTO: AUDEMARS PIGUET, ONG WEE JIN
The Perpetual Calendar watch from the Code 11.59 collection from Audemars Piguet.
The Perpetual Calendar watch from the Code 11.59 collection from Audemars Piguet. PHOTO: AUDEMARS PIGUET, ONG WEE JIN

Mr Francois-Henry Bennahmias straightens up in his seat, squares his shoulders and thrusts out his chest.

"How would you describe me as a person? Would you describe me as somebody who is weak or a fighter?" asks the flamboyant head honcho of luxury watchmaker Audemars Piguet at the brand's two-storey boutique in Liat Towers in Orchard Road.

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A version of this article appeared in the print edition of The Straits Times on October 11, 2019, with the headline 'Brouhaha, so what?'. Subscribe