Axe Oil tycoon a 'true gentleman'

Dr Leong Heng Keng (above) in 2015, at the shooting range in Beach Road in 1968 (left) and stepping onto the dance floor with his wife, Madam Lo Tia Yia (below left), during his son's wedding dinner in 1998.
Dr Leong Heng Keng (above) in 2015.PHOTO: LIANHE ZAOBAO FILE, COURTESY OF THE LEONG FAMILY
Dr Leong Heng Keng (above) in 2015, at the shooting range in Beach Road in 1968 (left) and stepping onto the dance floor with his wife, Madam Lo Tia Yia (below left), during his son's wedding dinner in 1998.
Dr Leong Heng Keng at the shooting range in Beach Road in 1968 (above).PHOTO: LIANHE ZAOBAO FILE, COURTESY OF THE LEONG FAMILY
Dr Leong Heng Keng (above) in 2015, at the shooting range in Beach Road in 1968 (left) and stepping onto the dance floor with his wife, Madam Lo Tia Yia (below left), during his son's wedding dinner in 1998.
Dr Leong Heng Keng stepping onto the dance floor with his wife, Madam Lo Tia Yia (above), during his son's wedding dinner in 1998.PHOTO: LIANHE ZAOBAO FILE, COURTESY OF THE LEONG FAMILY
Mr Adrin Loi (top), the youngest son of Ya Kun's founder Loi Ah Koon; and its coffee, soft-boiled eggs and kaya toast set (above).
Mr Adrin Loi (above), the youngest son of Ya Kun's founder Loi Ah Koon; and its coffee, soft-boiled eggs and kaya toast set.BT FILE PHOTO
Mr Aw Boon Haw (top), whose name means "gentle tiger", was one of the two sons of herbalist Aw Chu Kin. The younger Mr Aw named the special ointment Tiger Balm (above).
Mr Aw Boon Haw (above), whose name means "gentle tiger", was one of the two sons of herbalist Aw Chu Kin. The younger Mr Aw named the special ointment Tiger Balm.PHOTO: ST FILE, HAW PAR GROUP
Mr Aw Boon Haw (top), whose name means "gentle tiger", was one of the two sons of herbalist Aw Chu Kin. The younger Mr Aw named the special ointment Tiger Balm (above).
Mr Aw Boon Haw, whose name means "gentle tiger", was one of the two sons of herbalist Aw Chu Kin. The younger Mr Aw named the special ointment Tiger Balm (above).PHOTO: ST FILE, HAW PAR GROUP
Brothers Fu Shou Jeen (top left) and Fu Siang Jeen are third-generation directors of Wen Ken Group, known for its Three Legs Cooling Water drink (above).
Brothers Fu Shou Jeen (left) and Fu Siang Jeen are third-generation directors of Wen Ken Group, known for its Three Legs Cooling Water drink.PHOTO: ST FILE, THREE LEGS COOLING WATER
Brothers Fu Shou Jeen (top left) and Fu Siang Jeen are third-generation directors of Wen Ken Group, known for its Three Legs Cooling Water drink (above).
Brothers Fu Shou Jeen and Fu Siang Jeen are third-generation directors of Wen Ken Group, known for its Three Legs Cooling Water drink (above).PHOTO: ST FILE, THREE LEGS COOLING WATER

He was active in philanthropic and community work, and enjoyed many pursuits such as dancing, shooting and golf

To many, he is the shrewd businessman behind the growth of the popular Axe Brand Universal Oil empire.

Dr Leong Heng Keng took over the business in 1971 from his father, the late Mr Leung Yun Chee.

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A version of this article appeared in the print edition of The Straits Times on September 17, 2018, with the headline 'Axe Oil tycoon a 'true gentleman''. Print Edition | Subscribe