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Athleisure market gets active
New Singapore labels are rolling out trendy, comfy sportswear to be worn in and out of the gym
The athleisure trend is not going away any time soon and fashion entrepreneurs in Singapore are hopping on the bandwagon with their own labels and collections.
The Straits Times found at least four home-grown brands focused on sportswear that have launched in the last two years. They are Yumi Active, known for its Asian-inspired prints; Project Sora, which sells sports bras with interchangeable straps; and Kydra and Outfyt, which aim to design clothes that can be worn in and out of the gym.
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A version of this article appeared in the print edition of The Straits Times on December 07, 2018, with the headline Athleisure market gets active. Subscribe
