Culture Vulture: Look beyond data to shape arts programmes and content

PHOTO: ST FILE
New: Gift this subscriber-only story to your friends and family

The arts is not something one thinks of as a quantifiable subject.

Yet in the past month, as I have spoken to arts venues and groups while pursuing a story about how the arts and culture industry is dealing with big data, I have discovered that yes, the arts can be quantified. Everything from ticket sales and foot traffic to taste preferences and even the way arts consumers prefer to receive their promotional information can be tracked and analysed.

Please or to continue reading the full article.

Get unlimited access to all stories at $0.99/month

  • Latest headlines and exclusive stories
  • In-depth analyses and award-winning multimedia content
  • Get access to all with our no-contract promotional package at only $0.99/month for the first 3 months*

*Terms and conditions apply.

Join ST's Telegram channel here and get the latest breaking news delivered to you.