A travel fair with nary a brochure: How Singapore travel agencies are innovating

Online travel agency Klook's upcoming travel festival will allow visitors to plan their own itinerary, with staff on hand to provide assistance.
Online travel agency Klook's upcoming travel festival will allow visitors to plan their own itinerary, with staff on hand to provide assistance.PHOTO: KLOOK

SINGAPORE - At online travel agency Klook's travel festival next weekend (Oct 5 and 6), there will be nary a package deal, travel agent or holiday brochure in sight.

Instead, guests will plan their own itinerary at the fair at Suntec City Convention Centre, at zones modelled after destinations such as South Korea and displaying information on Klook products, such as rail passes, tickets to attractions and airport transfer services.

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