Funk-rock band Ugly In The Morning launches third album with Pam Oei as singer

Funk-rock band Ugly In The Morning comprise (from far left) Clement Yang, Noel Ong, Pam Oei, David Baptista and Joseph Saleem. Above: A photo taken for their third album is reminiscent of a 1970s family planning campaign poster.
Funk-rock band Ugly In The Morning comprise (left) Clement Yang, Noel Ong, Pam Oei, David Baptista and Joseph Saleem.PHOTOS: STUDIOKEL PHOTOGRAPHY
Funk-rock band Ugly In The Morning comprise (from far left) Clement Yang, Noel Ong, Pam Oei, David Baptista and Joseph Saleem. Above: A photo taken for their third album is reminiscent of a 1970s family planning campaign poster.
A photo taken for their third album is reminiscent of a 1970s family planning campaign poster.PHOTOS: STUDIOKEL PHOTOGRAPHY

The artwork of Ugly In The Morning's new album is a cheeky take on a 1970s family-planning campaign

The artwork and title of home-grown funk-rock band Ugly In The Morning's upcoming third album will be familiar to those who remember Singapore's family planning campaigns from the 1970s and 1980s.

The photo features the quintet, all dressed in white, holding up a transparent umbrella. Like in the 1970s campaign poster, which featured two little girls, singer Pam Oei and guitarist/co-founder Noel Ong are biting into a red apple.

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A version of this article appeared in the print edition of The Straits Times on March 22, 2018, with the headline 'A throwback to family planning campaigns'. Print Edition | Subscribe