SINGAPORE – When Ms Anda Chaudhry, 27, launched her inclusive clothing range, Wearbums, in September 2020, she bought enough stock to last six months.
Her inventory, targeted at petite to plus-sized women, sold out online on day one, even without customers being able to try on her jeans, which were priced at $89.90 each.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you