‘Whimsy’, a new trend, may be a life raft for zillennials
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Etsy, a marketplace known for products like handmade and vintage items, said searches for “whimsical jewelry”, “whimsical decor” and “whimsy-related items” were each up by at least 50 per cent from 2025.
PHOTO ILLUSTRATION: UNSPLASH
Brian Josephs
Ms Liz Plank, a podcaster in Los Angeles, started her year in the doldrums. Her spirit, she felt, was being weighed down by a breakup with her longtime best friend and roommate, compounded further by the punishing news cycle.
But her mood began to improve when she went to bed in her “whimsy pajamas”: a cream ruffled tank top and shorts. More “whimsical” activity followed.
