When are the Black Friday 2025 sales in Singapore? Here is all you need to know

Attention shoppers: The year-end shopping season approaches. With it comes the Black Friday sales in Singapore, where you will find retailers pushing heavily discounted prices on almost everything.

Originally a one-day American retail event, the Black Friday sales has since evolved to a multi-day, global ‘shop-a-thon’.

With the Black Friday sales about a month away, now is a good time to start bookmarking items you want and get your credit cards ready. Here is what you need to know about the upcoming Black Friday sales in Singapore.

In this article

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What are the Black Friday sales?

The Black Friday sales traditionally marks the start of the Christmas shopping season in the United States. On the Friday after Thanksgiving, retailers tend to slash their prices on one of the busiest shopping days of the year.

However, the Black Friday sales have evolved over time. Nowadays, it is not uncommon to find brands and retailers offering steep discounts in the week leading up to Black Friday through Cyber Monday, the Monday after Black Friday. 

What date is the Black Friday sales for 2025?

Typically, the Black Friday sales are held from the last Friday of November. This year, Black Friday is on Nov 28 2025. Depending on the retailer, the exact dates for their official Black Friday sales will vary.

Are there Black Friday sales in Singapore?

Yes, there usually are Black Friday sales in Singapore every year. Both local and international retailers take part and often start their sales early and extend deals to Cyber Monday. 

Last year, online e-commerce retailers such as

Shopee

, Lazada,

iHerb

and Amazon, brands such as

Sephora

,

Dyson

and

Nike

offered massive deals. We will be compiling a list of where you can find the best Black Friday Singapore sales in 2025 in mid-November, so do keep an eye out for it.

Is it cheaper to buy on Black Friday?

While the Black Friday sales offer items at greatly discounted prices, it is likely you can still find the same products at lowered prices during other times of the year like during the 11.11 sale.

The Black Friday sales is arguably the last major sale of the year (with the 12.12 sale wrapping up the holiday shopping season). So, this is likely the last chance to purchase items you have been eyeing for a steep discount in 2025.

What is cheaper, Black Friday or Cyber Monday?

Most people shop online and in-store for more expensive items such as tech gadgets, TVs, kitchen appliances on Black Friday itself. However, you will find great online deals on Cyber Monday as the sale winds down.

Is there an Amazon Black Friday sale in Singapore?

Amazon usually holds a highly anticipated

Amazon Black Friday sale,

with heavy discounts on everything from kitchen appliances to

educational toys

. This year’s Amazon Black Friday Sale 2025 in Singapore will take place from Nov 20 to Dec 1 2025.

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Best Amazon deals to shop now

Some choose to buy their fashion, personal care, skincare and beauty products for the coming year during the Black Friday sales. Others seize the opportunity to upgrade their personal gadgets and home electronics during the Black Friday sales in Singapore.

While we wait for the Black Friday sales to kick in, there are still plenty of great

deals you can get on Amazon now

. Get ahead of your year-end holiday shopping by taking advantage of deals as they come.

Burt’s Bees Lip Balm, Pack of 12, $30.18

Original price: $43 (30 per cent off)

Buy here

Made with beeswax and infused with vitamin E and peppermint, this Burt’s Bees lip balm is designed to moisturise your lips for up to 12 hours. It has a matte finish and is formulated without parabens, phthalates, petrolatum or SLS.

Shop Now at Amazon

Ninja Foodi AF300 Dual Zone Air Fryer, $269

Original price: $358 (25 per cent off)

Buy here

If you love fried food but want a healthier alternative, air frying your food is the way to go. This airfryer comes with two 3.8L baskets so you can cook items such as chicken wings and fries at the same time. 

Shop Now at Amazon

LEGO Botanicals Mini Bonsai Trees, $71.90

Original price: $89.90 (20 per cent off)

Buy here

For those who love nature but have black thumbs, try decorating your indoor space with these LEGO bonsai trees instead. In this 3-set kit, build a ginkgo bonsai tree with yellow leaves, a black pine bonsai and a wisteria bonsai with purple flowers. 

Shop Now at Amazon

Truefree F2 Open Ear Headphones

Original price: $19.99 (49 per cent off)

Buy here

Those who run outdoors and want lightweight wireless headphones will like this wallet-friendly truefree option. It comes with an over ear hook and neckband to keep the earphones securely in place and provides 15-hour of listening on a single charge. 

Shop Now at Amazon

Joseph Joseph Dash Pestle & Mortar Set, $45.68

Original price: $99 (54 per cent off)

Buy here

Use this mortar and pestle which is carved from natural granite for pounding chilies, grinding spices and chopping nuts. The bamboo lid has a groove to hold the pestle, so you can store it on the top of the lid when unused.

Shop Now at Amazon

Philosophy Purity Made Simple One-Step Facial Cleanser, $59.79

Original price: $75 (20 per cent off)

Buy here

Made with meadow seed oil and glycerin, this gentle lotion‑to‑foam cleanser removes makeup, dirt and oil without stripping your skin barrier and simultaneously hydrates your skin. It is dermatologist-tested and safe for all skin types.

Shop Now at Amazon

Kleenex Ultra Soft Cottony Clean Toilet Tissue, 30x200sheets, $19.27

Original price: $25 (23 per cent off)

Buy here

When the Black Friday sale rolls around, take the chance to stock up on everyday essentials like toilet roll. These 3-ply Kleenex toilet tissues are ultra soft and made of 100 per cent virgin fibre.

Shop Now at Amazon

All prices and deals are correct at time of publication