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The multi-million-dollar game changer: How live-stream selling is reshaping travel and tourism
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Live-stream selling – the fusion of e-commerce and live streaming – is changing how people experience and plan travel.
PHOTO: ISTOCKPHOTO
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SINGAPORE – At the height of the Covid-19 pandemic in 2020, Shanghai-headquartered travel company Trip.com Group generated more than US$360 million (S$485 million) in gross monetary value in just seven months from selling travel products via live streaming.
Donning a different traditional Chinese costume for each episode, executive chairman and co-founder of Trip.com Group James Liang hosted the marathon broadcasts – each lasting between two and four hours – alongside company staff and industry representatives.
