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Singapore’s Banyan Group poised to ride crest of Japan’s luxury tourism wave
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The Serenity Twin Room at Banyan Tree Higashiyama Kyoto, the Banyan Group’s first Banyan Tree property in Japan.
PHOTO: BANYAN GROUP
KYOTO – Japan has set its sights on growing its luxury travel market with parts of the country suffering from overtourism, although the idea of luxury often seems to check the same boxes.
Think private onsen, exquisite seasonal kaiseki menus featuring premium local ingredients and concierge services offering curated Japanese experiences.
