Japan’s Niseko gears up for ‘tourism explosion’

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Japan's reopening is good news for the winter sports haven of Niseko in Hokkaido. While it had relied more on foreign tourism before the pandemic, Niseko is keen to show itself as a year-round destination.
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NISEKO, Hokkaido – The dark winter that has befallen Niseko with the dearth of foreign tourists amid the Covid-19 pandemic is almost over, given the pent-up demand that is likely to be unleashed with the reopening of Japan’s borders in time for winter.

Niseko has won a reputation among winter sports enthusiasts for its powder snow, being described as the Aspen of the East, though it has long been more popular with foreigners than Japanese.

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