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Hyrox travel: How hotels are tapping the global fitness racing boom

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CREDIT: HYROX

More than half a million people worldwide have taken part in a Hyrox race since the event was launched in 2017, and hotels have started cashing in on the global fitness trend.

PHOTO: HYROX

Richard Mellor

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Since its inception in 2017, Hyrox has grown rapidly in popularity. Now, the travel industry is taking notice.

By 2023, the fitness competition had around 175,000 athletes worldwide. Today, that has more than tripled to 550,000.

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