In partnership with Harper’s BAZAAR SG
Ultimate guide to Pop Mart’s characters: Who they are and how to start collecting them
The backstories of every collectible, such as Twinkle Twinkle, Crybaby and Labubu
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PHOTO: GETTY IMAGES
Larissa Wong, Aaron Kok
There’s something oddly magical and even addictive about ripping open a Pop Mart blind box. Maybe it’s the thrill of not knowing what you’ll get, or maybe it’s the sheer charm each character radiates.
What started as a niche art toy phenomenon has exploded into a full-blown global obsession. But behind every iconic Pop Mart character lies an artist with a singular vision - and each figure is a pocket-sized window into its creator’s imagination.
Scroll ahead to learn more about who dreamed up these tiny icons and their backstories. We’ve also included links to the official Pop Mart LazMall and Shopee Mall stores if you would like to start collecting them.
All the Pop Mart characters, from A to Z
Azura
Crybaby
Dimoo
HACIPUPU
Hirono
KUBO
Labubu
Molly
Nyota
Peach Riot
Pino Jelly
Polar
Pucky
Skullpanda
Sweet Bean
Twinkle Twinkle
Zsiga
Fans line up for new drops and swap duplicates like playground trading cards. And celebrities are just as obsessed with these adorable characters as we are.
From certified Labubu and Crybaby lover Lisa and other K-pop idols like BTS’ V and RM to Hollywood A-listers Lady Gaga and Dua Lipa, these collectible toys have been spotted hanging on the bags of just about everyone.
1. Azura
PHOTO: POP MART
Designed by: Two Clouds
Azura is a beautiful blend of strength and sensitivity - a dreamy soul who hails from a crystalline, tear-fuelled world. Her planet thrives on the energy of tears, and Azura roams gently among those in sorrow, collecting each drop and honoring the story it carries.
But don’t mistake her for being fragile, because her soft presence is her power. Azura reminds us that vulnerability is not a weakness. Whether she’s gazing at the night sky in the “A Dream About Stars” series or simply sharing a quiet moment, she offers comfort and a reminder of self-acceptance.
In her world, every tear is sacred, every feeling is valid, and she invites all of us to embrace our gentle hearts.
Azura Ethereal Realm Mythical Beasts Series Blind Box, $13.40
PHOTO: POP MART
2. Crybaby
PHOTO: POP MART
Designed by: Molly Yllom (Thailand)
Don’t let the name fool you - Crybaby
With blushing cheeks, watery eyes and a rotating cast of moody expressions, Crybaby reflects the beauty of feeling deeply. Yeung designed the character as a tribute to emotional honesty and the rollercoaster ride that is growing up.
Whether dressed as a ghost, a cherry, or a flower in bloom, Crybaby’s look is always laced with a gentle vulnerability that resonates with fans across ages. In a world that often prizes perfection and polish, Crybaby reminds us that it’s okay to feel fragile and sometimes, it’s even beautiful.
Crybaby Crying Again Series - Individual Blind Box, $15.90
PHOTO: SHOPEE
3. Dimoo
PHOTO: POP MART
Designed by: Ayan Deng (China)
If you’ve ever stared at the clouds and drifted off into your own little dreamworld, you’ll probably vibe with Dimoo. Through his stories, Deng explores themes such as nostalgia, imagination and emotional growth.
Created by Ayan Deng, Dimoo is a soft-spoken boy who’s almost always shown mid-adventure - whether he’s floating through space or befriending creatures from your subconscious.
Deng’s inspiration for Dimoo is a shy boy who finds his courage in his daydreams. His signature look? A shock of pastel cloud-like hair and an expression that reads equal parts curious and wistful.
Dimoo Memories We Hold Series Figures Blind Box, $16.40
PHOTO: SHOPEE
4. HACIPUPU
PHOTO: POP MART
Designed by: Agee & Yep (China)
HACIPUPU is the definition of soft boy energy. Sweet, shy, and quietly imaginative, HACIPUPU is a gentle little boy with a vivid inner world - one where stuffed animals have names, the forest hums with friendly creatures, and every moment is a quiet adventure waiting to unfold.
HACIPUPU may seem timid at first, but this character’s series often sees him embarking on exciting and wonderous adventures.
He finds joy in the simplest of things: chatting with his toys, befriending small woodland animals, and dreaming up magical stories no one else can see.
There’s something beautifully introspective about HACIPUPU, a tender reminder that imagination is your closest friend.
HACIPUPU Snuggle With You Series Blind Box, $22.40
PHOTO: SHOPEE
5. Hirono
PHOTO: POP MART
Designed by: Lang (China)
Hirono is the brooding icon of the Pop Mart crew. Designed by Chinese illustrator Lang, Hirono aims to capture the intrinsic and intricate emotions that makes us human - from sadness to joy and fear.
Often shown with dreamy, vacant eyes and surrounded by surreal props like flowers, masks, or dripping paint, Hirono is part of a visual narrative that blurs the lines between fantasy and reality.
Hirono Shelter Series Figures Blind Box, $13.40
PHOTO: SHOPEE
6. KUBO
PHOTO: POPMART
Designed by: Kenny Wong (Hong Kong)
With his chunky silhouette, oversized head, and perpetual deadpan expression, KUBO is the oddball you can’t help but love. Created by the same artist behind Molly, KUBO is meant to resemble a modern-day teen hero - equal parts awkward, sincere, and strangely cool.
He’s often dressed in a hoodie, paired with chunky sneakers or a crossbody bag, giving him a streetwear edge that’s current and familiar.
KUBO isn’t one for big emotions or flashy gimmicks; he just is - moody, mellow, and endearingly awkward. And maybe that’s what makes him so relatable. The introverted cool kid character who says little but notices everything offers a more grounded, minimalist alternative to Pop Mart’s dreamier stars.
Kubo City of Sunset Series Figures Blind Box, $13.40
PHOTO: SHOPEE
7. Labubu
PHOTO: POP MART
Designed by: Kasing Lung (The Netherlands)
Here’s a face you’re probably very familiar with by now: Labubu might look like a cheeky trickster straight out of a fairy tale - and that’s exactly the point.
Born from the mind of Hong Kong-born and Netherlands-based artist Kasing Lung, Labubu is part of the “Monster” universe: A surreal world populated by oddball creatures with surprisingly tender backstories.
With its toothy grin, fuzzy texture, and elfin ears, Labubu has the energy of a mischievous forest spirit who’s just as likely to steal your heart as your lunch. It draws inspiration from classic European storybooks and Nordic folklore, and somehow strikes the perfect balance between creepy and cute.
Bonus trivia? Labubu has become a low-key fashion icon, spotted on the arms of celeb collectors like Lisa from BLACKPINK
Labubu The Monsters Fall In Wild Series - Vinyl Plush Doll Pendant, $35.40
PHOTO: SHOPEE
8. Molly
PHOTO: POP MART
Designed by: Kenny Wong (Hong Kong)
With her saucer-sized eyes, pouty lips and retro-tinged outfits, Molly has become one of the more recognisable faces of Pop Mart and for good reason. Created by Kenny Wong back in 2006, Molly was inspired by Wong’s childhood memories and a fascination with Western-style baby dolls.
What sets Molly apart is her ability to slip into practically any theme, from Cupid to a breaded mermaid, without ever losing that signature sass.
Her ever-changing wardrobe and expressive face make her endlessly collectible, while her roots in Hong Kong’s vibrant designer toy scene have helped turn her into a global cult figure. Think of her as the Pop Mart world’s Audrey Hepburn with a little more attitude.
Baby Molly Winter Fit Check Series - Vinyl Plush Pendant Blind Box, $27.40
PHOTO: SHOPEE
9. Nyota
PHOTO: POP MART
Designed by: Kaka
Designed by an artist who goes by the name Kaka, Nyota is a dreamy cosmic-themed character often portrayed as a quiet little guardian of the stars, with soft pastels, gentle eyes and celestial motifs like moons and constellations.
The character who finds joy in the simplicity of everyday life. She’s always curious and embraces the beauty in things that are often unnoticed.
Nyota Growing Up By Your Way Series- Figures Blind Box, $13.40
PHOTO: SHOPEE
10. Peach Riot
PHOTO: POP MART
Designed by: Libby Frame (USA)
Rebellious, cheeky, and effortlessly cool, Peach Riot is Pop Mart’s resident punk princess. Designed by rising Los Angeles-based artist Libby Frame, Peach Riot is a riot grrrl at heart.
Often decked out in fishnets, chunky boots and sassy eyeliner, she’s bold, brash, and unbothered, with a smirk that dares you to underestimate her.
But beyond the aesthetic edge, Peach Riot is also a symbol of youthful defiance and self-expression. Each figure feels like a total vibe rendered in plastic, where angst is lipstick and glitter is war paint.
If you’ve ever screamed along to early 2000s alt-pop or journaled your way through a teenage identity crisis, Peach Riot will feel like an old friend.
Lil Peach Riot Loading! Series Keychain, $13.40
PHOTO: SHOPEE
11. Pino Jelly
PHOTO: POP MART
Designed by: Yumi (China)
Created by Chinese artist Yumi, Pino Jelly is a candy-inspired character designed to look like the wobbly jelly treat we all loved in our childhood - with a rounded translucent body, glossy finish and a sweet expression.
Pino Jelly is also a singing, dancing candy idol that leans into softness, healing and the simple joys of life.
The character represents the joys of exploring the human world with curiosity, trying new tasks and experiencing new things, all with a sugary pick-me-up to brighten your day.
Pino Jelly In Your Life Series Figures Blind Box, $13.40
PHOTO: SHOPEE
12. Polar
PHOTO: POP MART
Designed by: C35Lab
Polar was designed as a “little monster girl” from the make-believe Fantasy Forest who possesses magical powers from her unique eyes to help to spot, collect, and befriend small, mushroom-like creature friends.
She has different sized eyes, a small horn, a little tail and is often made wearing mismatched socks.
Polar’s Adventure on Rainy Days Figure, $37.40
PHOTO: SHOPEE
13. Pucky
PHOTO: POP MART
Designed by: Pucky (Hong Kong)
Pucky’s universe is what you’d get if fairy tales, dreams, and a sprinkle of stardust all got mixed together in a snow globe. Designed by the artist also named Pucky, this character is inspired by the Shakespearean character Puck from A Midsummer Night’s Dream.
There’s an ethereal, escapist quality to Pucky’s world - from adventures in enchanted forests to a rebirth as a dim sum dumpling - that speaks to inner child energy and the yearning for wonder.
But behind the dreamy exterior is a deep sense of emotional and fantastical resonance that has enamoured so many fans.
Pucky Fairies’ Market Series Figures Blind Box, $13.40
PHOTO: SHOPEE
14. Skullpanda
PHOTO: POP MART
Designed by: Skullpanda (China)
Skullpanda isn’t just a toy, it’s a full-on vibe. Designed by the artist who goes by the same name, this character emerged from China’s rising Gen Z subculture and brings a darker, fashion-forward sensibility to the Pop Mart line-up.
According to its creator, Skullpanda is a universal symbiont that is able to travel freely between galactic systems, taking on different lives and personalities as she flutters across universes.
With goth makeup, face piercings, and oversized streetwear silhouettes, Skullpanda embodies the cool-girl energy of underground fashion runways and late-night Tumblr scrolls.
No surprise that Skullpanda has inspired everything from makeup tutorials to full-blown cosplay.
Skullpanda L’impressionnisme Series Plush Doll Blind Box, $27.40
PHOTO: SHOPEE
15. Sweet Bean
PHOTO: POP MART
Designed by: Xuechen (China)
Cuteness comes in many forms and Sweet Bean is here to serve up all of them. The chubby-cheeked, baby-faced character is always in some new, adorably absurd get-up. Think: Fruit costumes, food cosplay, animal onesies and so on.
Basically, if it’s soft, round, and vaguely edible-looking, Sweet Bean is probably wearing it. But beyond the squeal-worthy aesthetics lies a character that celebrates playfulness, comfort, and whimsy.
Xuechen designed Sweet Bean to be a pure embodiment of kawaii culture, but with a uniquely humorous twist. The charm lies in the unexpected combinations: A sushi Sweet Bean? A bubble tea one? Yes, and yes.
Sweet Bean Travelling During Flower Season Figure, $39.90
PHOTO: LAZADA
16. Twinkle Twinkle
PHOTO: POP MART
Designed by: Da Xin (China)
Twinkle Twinkle is arguably the most popular Pop Mart character a the moment. The adorable star-inspired character is designed as a small “child-like star person” with sparkling eyes, lots of colour variations and whimsical celestial details like stars and moons.
The character represents optimism, warmth and child-like whimsy, embodying the idea of holding onto wonder and hope, even in life’s darkest moments. If that isn’t the most adorable thing ever, we don’t know what is!
Twinkle Twinkle Crush On You Series Figures Blind Box, $13.40
PHOTO: SHOPEE
17. Zsiga
PHOTO: POP MART
Designed by: Dan Wu (Thailand)
Zsiga is the stylish wallflower who’s always observing, always feeling and doing it all in impeccable fashion. Dreamed up by Pop Mart’s own Dan Wu, this character is Wu’s way of having a dialogue with with his own inner child.
As a character, Zsiga stands for all things human: ranging from the good, the mischievious the silliness to the sadness.
Often portrayed in pastel-toned dreamscapes or moody backdrops, Zsiga’s aesthetic resonates with anyone who wants to connect with their inner selves again.
Zsiga Take It Slow Series Figure Blind Box, $13.40
PHOTO: SHOPEE
All prices and deals are correct at time of publication
FAQs: Pop Mart characters
Why is Pop Mart suddenly so popular?
The gamification of collecting cute figurines through the blind box model has fuelled the popularity of Pop Mart characters.
Scarcity of rare collectibles, the thrill and mystery of not knowing what you would get with each box and the want to obtain complete sets are part of this drive. Even celebrities are in on the trend.
Which Pop Mart character is most popular?
Labubu, Hirono, Crybaby, Molly and Dimoo are some of the most popular Pop Mart characacters.
Where to buy Pop Mart characters?
Aside from official Pop Mart stores in Singapore (there are stores in Ion Orchard, Funan, Plaza Singapura, Westgate, Suntec, Jewel Changi Airport and more), you can get them at ActionCity stores.
Alternatively, buy online from the official Pop Mart LazMall store on on their Shopee Mall store.
This story was adapted from Harper’s BAZAAR Singapore
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