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13 Korean beauty brands and their best K-Beauty products you can buy in Singapore
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PHOTOS: COLORGRAM, AMUSE
Vanessa Chia
Korean beauty has truly gone global. According to the South Korea Ministry of Food and Drug Safety, the country’s cosmetics exports reached a record US$10.2 billion in 2024, making it the world’s third-largest exporter of skincare and makeup after France and the U.S.
Thankfully, you don’t need to travel to Seoul or beg your friends to bring back your fave K-beauty products.
Here are 13 Korean skincare and makeup brands, as well as their must-try products, that you can get your hands on right here in Singapore without packing your bags.
In this article
Why is K-beauty so popular?
Where can I find popular K-beauty brands in Singapore?
What are popular K-beauty brands?
Why is K-beauty so popular?
K-beauty is so sought after because of affordable pricing, the use of trendy ingredients, innovative products, and aesthetic packaging.
Think It ingredients in Korean skincare and makeup, from centella asiatica (cica) to mugwort and PDRN
And of course, wallet-friendly prices alongside gentle skincare formulations that are suitable for almost all skin types add to the appeal too.
Where can I find popular K-beauty brands in Singapore?
In addition to Guardian and Watsons
Countless Korean beauty brands have set up official stores to ship products directly from South Korea to Singapore on platforms like Lazada and Shopee.
Not to mention, K-beauty retailer Olive Young
Even new kid on the block Hemeko (started by celebrity hairstylist Teacher Kiwoo, affectionately known as Kiu ssaem, which literally translates to Teacher Kiu) offers international shipping for its range of cult and indie K-beauty brands.
What are popular K-Beauty brands?
1. Round Lab
Using clean, natural ingredients from the Korean peninsula - think deep-sea water from Dokdo Island, pine cica and birch sap, Round Lab formulas are effective yet still remain gentle on the skin.
In fact, it’s especially suited for sensitive skins. And if it’s good enough for celebs like Le Sserafim’s Chaewon, it’s definitely good enough for us too.
Where to buy: Guardian Watsons Round Lab Official Store on Shopee
Round Lab Birch Juice Moisturizing Sunscreen SPF50+/PA++++, $33.55
PHOTO: SHOPEE
This sunscreen not only protects against the sun’s harmful UV rays, but it’s also packed with skin-loving ingredients like amino acids, minerals and birch tree sap to soothe and hydrate the skin.
Its lightweight texture makes it ideal for Singapore’s humid weather too. No wonder this Round Lab sunscreen consistently tops the annual Olive Young Awards.
2. Numbuzin
Known for its “What’s your number?” philosophy, Numbuzin simplifies skincare use by assigning numbers to its product lines, making it easier for users to find their targeted skin solutions.
Its secret? Combining traditional K-beauty secrets with natural ingredients to strengthen and restore skin back to health.
Where to buy: Guardian iHerb Numbuzin official store on Shopee Singapore Watsons
Numbuzin No.5 Niacinamide Concentrated Toner Pad, $18.80
Original price: $32.70 (43 per cent off) Buy here
PHOTO: SHOPEE
Toner pads are a staple in many K-beauty skincare routines. And this one promises to deliver the smoothest, glowiest skin with a triple brightening care formula.
Each double sided pad is infused with PHA and LHA to gently remove dead skin cells, glutathione to boost radiance and niacinamide to reduce dark spots.
3. Anua
Anua’s commitment to using simple, natural ingredients is what makes the brand so popular among the K-beauty community. Its aim: To eliminate skin woes with gentle and effective formulas.
In fact, its iconic heartleaf extract is well-loved for its soothing and hydrating properties to help reduce skin irritation and rebalance the skin’s oil and moisture levels.
Where to buy: Sephora Anua official store on Shopee
Anua PDRN Hyaluronic Acid Capsule 100 Serum, $40
Photo: Courtesy of Sephora
Always wanted to try PDRN skincare? This serum combines PDRN together with hyaluronic acid and hydrolysed collagen to lock in moisture leaving skin softer and more supple.
4. Amuse
Known for its vegan, cruelty-free and skincare-infused formulations, this makeup brand brings playful vibes and colourful colours to your beauty look.
While Amuse is often associated with juicy and glow-y lip colours, the brand also has base makeup, blushers and eye palettes to help you complete a full look with ease.
Where to buy: Olive Young Global Amuse official store on Shopee Watsons
Amuse Dew Tint, $24
Original price: $16.80 (30 per cent off) Buy here
PHOTO: SHOPEE
Get ready to pucker up with this water-infused lip tint. Available in 12 juicy shades, its unique formula glides on effortlessly, setting into a long-lasting transfer-resistant stain, yet still keeping lips soft and hydrated.
5. Unove
Bringing salon quality haircare solutions to your at-home haircare routine, Unove uses high performance skincare ingredients to deeply nourish and repair damaged locks, restoring hair to a healthy lustre once more.
Plus, the captivating scents make using the shampoos, conditioners and treatments even more pleasurable to the senses.
Where to buy: Guardian Watsons Unove official store on Shopee
Unove No-Wash Water Ampoule Treatment, $15.77
PHOTO: SHOPEE
This water-based leave-in hair treatment tames frizz and detangles locks, leaving hair soft and smooth, and more importantly, without feeling heavy.
Plus, the Unove No-wash Water Ampoule Treatment also doubles up as a heat protectant serum, protecting hair from heat damage when using your styling tools too.
6. Skin1004
With its focus on using what nature has given us, Skin1004 incorporates high quality natural actives used by local communities around the world to achieve healthy skin in its products.
With light yet hydrating textures, non-comedogenic and soothing properties, every product leaves skin, even the most sensitive of skins, feeling nourished and soft.
Where to buy: Guardian Skin1004 official store on Shopee Watsons
Skin1004 Madagascar Centella Light Cleansing Oil, $38.59
Original price: $45.40 (15 per cent off) Buy here
PHOTO: WATSONS
Remove all traces of makeup, grime and impurities from the day with ease thanks to this lightweight oil-based cleanser.
The Skin1004 Madagascar Centella Light Cleansing Oil also contains centella asiatica extract from Madagascar to soothe the skin, leaving it refreshed and never feeling dry or tight after cleansing.
7. Colorgram
A makeup brand created by the people at Olive Young, it was featured in the K-drama, True Beauty, and gained popularity thanks to the female lead, Im Ju-kyung (played by Moon Ga Young), using them in her beauty look. The range is perfect for daily wear or special occasions, and is wallet-friendly too.
Where to buy: Guardian Olive Young Global
Colorgram All-in-One Aegyo-Sal Maker, $10.80
PHOTO: OLIVE YOUNG GLOBAL
Perfect for makeup noobs, this dual-ended liner makes creating the popular K-beauty aegyo-sal look that your fave female idols spot with ease.
It adds depth to the eye area while creating the illusion of more intense, rounder eyes, making your peepers sparkle.
8. Dr Reju-All
It’s the brand that’s been all the rage, popping up on every K-beauty enthusiast’s FYP and now it’s available in Singapore.
The brand focuses on rejuvenating and revitalising the skin with polydeoxyribonucleotide (PDRN) to reduce signs of ageing while strengthening the skin barrier at the same time.
Where to buy: Cocomo Guardian
Dr Reju-All Advanced PDRN Repair Cream, $36.80
Original price: $49 (25 per cent off) Buy here
PHOTO: GUARDIAN
Clinically optimised 1,200ppm of PDRN in its formula, alongside other actives like niacinamide and panthenol, it soothes, hydrates and nourishes the skin, boosting skin repair and rejuvenation.
The Dr Reju-All Advanced PDRN Repair Cream has a lightweight gel-lotion texture, which makes it ideal for Singapore’s heat and humidity.
9. Labo-H
A scalp care range under Amore Pacific, Labo-H uses AP’s skincare research to offer different solutions to address scalp woes from hair loss to dandruff and even damaged hair by revitalising and rebalancing scalp health.
Where to buy: Gmarket Korea official store on Lazada Olive Young Global
Labo-H Scalp Strengthening Clinic Hairline Ampoule Double Set, $54
PHOTO: OLIVE YOUNG GLOBAL
The Labo-H leave-in ampoule promises to strengthen the scalp with its patented Scalp Barrier 218 technology that soothes away signs of irritation.
Together with the use of low-molecular collagen to nourish the scalp, it helps to reduce the signs of hair loss, keeping the scalp healthy and strong.
10. Biodance
When it comes to innovation, Biodance knows ball. Its unique jelly-like hydrogel mask delivers highly concentrated actives like oligo-hyaluronic acid and collagen that “melts” into the skin, giving that glass-skin glow.
The Biodance mask is also one of the few sheet masks that can be left on for hours, or even overnight.
Where to buy: Guardian Biodance official store on Shopee
Biodance Collagen Mask To Foam Cleanser, $30.62
PHOTO: SHOPEE
Infused with the brand’s signature 243Da ultra-low molecular collagen, this cleanser not only deeply cleans, but also doubles up as a pore-refining mask to effortlessly yet gently remove impurities from within the pores.
Skin feel Biodance Collagen Mask To Foam Cleanser, your skin will feel clean and refreshed, but never taut.
11. Mediheal
Mediheal combines expert skin solutions and high quality ingredients with convenience and affordability, which is why the brand is a trusted staple in many households in Korea.
Besides its well-loved sheet masks, the brand’s toner pads and modelling masks have also become viral among K-beauty enthusiasts.
Where to buy: iHerb Olive Young Global Mediheal official store on Shopee
Mediheal Essential Sheet Mask, Box of 10 Sheets, $39
PHOTO: MEDIHEAL
Whatever your skin concern, there is a Mediheal sheet mask for you - hyaluronate for moisture, tea tree for sebum control, vitamin C for brightening, collagen for firming, rose PDRN for radiance and madecassoside for soothing and blemish care.
No wonder the brand has been the number sheet mask brand for 14 consecutive years in South Korea. Best bit? The Essential Sheet Mask has been upgraded to use a mild bamboo sheet that is not only comfortable on the skin, but also environmentally friendly too.
12. Fation
Fation provides dermatological solutions to restore and strengthen the skin, leaving it healthy and revitalised. Fun fact: The brand is actually owned by one of Korea’s largest pharmaceutical companies, Dong-A Pharmaceutical.
Where to buy: Guardian Olive Young Global
Fation Nosca9 Pore Enhancing Serum, 30ml, $40.90
PHOTO: GUARDIAN
The Fation Nosca9 Pore Enhancing serum is enriched with sodium heparin to soothe damaged skin barrier, alongside panthenol, allantoin, artemisia princeps leaf extract and apple extract to reduce redness, dryness and roughness.
It contains ceramide, cholesterol and fatty acid to minimise pores, while the retinal strengthens the skin barrier, boosting skin health at the same time.
13. VT
VT was initially founded as an oral care brand, but has since expanded into skincare. It went viral with the VT Reedle Shot, which boasts an innovative spicules-centric formula that enhances the absorption of your other skincare products to deliver better results.
Today, VT Cosmetics continues to incorporate its spicules-centric formulations into more products, such as skin specific serums, creams, masks and even hair serums.
Where to buy: Guardian Olive Young Global VT Cosmetics official store on Shopee
VT PDRN Capsule Cream, $45.66
PHOTO: SHOPEE
Packed with plant-derived PDRN together with nine different peptides, 10 types of hyaluronic acid and ceramide, this nourishing gel cream imbues skin with moisture and nourishment.
Get healthy, supple and radiant skin with the VT PDRN Capsule Cream.
All prices and deals are correct at time of publication
This story was adapted from Harper’s BAZAAR Singapore
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