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The secret of Squid Game's success: Meme-ready themes primed it to go viral
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As the series caught fire, Mr Tsubasa Tsukahara, 33, decided to up his game and dress as a Squid Game guard for publicity photos.
PHOTO: COURTESY OF MR TSUBASA TSUKAHARA
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SINGAPORE - When several customers asked him to cut their hair "like Player 067's", hairdresser Tsubasa Tsukahara was puzzled.
The director of Sankakkei Hair & Scalp salon in Duxton Road was told to watch Squid Game, Netflix's hit show.
