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Supermarket house brands expand range and ambitions
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Foodpanda recently launched its house brand, bright, a line of groceries and household staples at affordable prices.
PHOTO: FOODPANDA
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SINGAPORE – In a world of escalating prices, grocery shopping can sometimes be a painful affair.
Supermarkets and grocers across Singapore have tried to soften the blow by introducing cheaper alternatives in the form of house brands, which save costs by cutting out the middleman. And it seems to be working.
