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Virtual influencers gain ground in local retail scene

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Virtual influencers are poised to be a next big trend in fashion retail.

PHOTOS: COURTESY OF REYME HUSAINI, COURTESY OF RAE,COURTESY OF SHAVONNE WONG

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SINGAPORE - Ava takes selfies, does paid brand collaborations and graces magazine spreads.
Yes, you guessed it - she is an influencer.
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