Virtual influencers gain ground in local retail scene

Virtual influencers are poised to be a next big trend in fashion retail.
Virtual influencers are poised to be a next big trend in fashion retail.PHOTOS: COURTESY OF REYME HUSAINI, COURTESY OF RAE,COURTESY OF SHAVONNE WONG

SINGAPORE - Ava takes selfies, does paid brand collaborations and graces magazine spreads.

Yes, you guessed it - she is an influencer.

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