Top of the pop-ups

Fashion, beauty brands go all out with pop-up stores to recapture consumers in the pandemic

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In the past month, you may have spotted a beauty truck parked outside your go-to neighbourhood mall.

As part of a roving pop-up concept, the Clarins In The City beauty trailer travelled around the island, setting up shop at Paya Lebar Quarter (PLQ), Hillion mall in Bukit Panjang and Canberra Plaza in Sembawang for four days a week.

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A version of this article appeared in the print edition of The Straits Times on June 24, 2022, with the headline Top of the pop-ups . Subscribe