For subscribers
Tiger Balm, Birkenstock embrace wellness boom with unexpected launches
Sign up now: Get ST's newsletters delivered to your inbox
Brands like Tiger Balm are embracing the wellness boom by launching new product categories.
PHOTO: TIGER BALM
DeeperDive is a beta AI feature. Refer to full articles for the facts.
SINGAPORE – Would you buy a hand cream from Italian fashion house Valentino? Or massage oil from luxury Italian bed and bath linen brand Frette?
These products do not exist, but given the direction of wellness trends, they may one day become a reality.
