The Life List: 12 Asian stars who are luxury brand ambassadors

All four members of Backpink are brand ambassadors for top French fashion houses. PHOTOS: CHANEL, LALALALISA_M/INSTAGRAM, ROSES_ARE_ROSIE/INSTAGRAM, SOOYAA__/INSTAGRAM
Gift this subscriber-only story to your friends and family

SINGAPORE - They are young, stylish and command social media followers in the tens of millions. It is no wonder that these 12 Asian celebrities, all aged 30 and below, are the current darlings of global luxury brands.

Their rise in popularity with top-tier fashion houses such as Prada and Chanel, as well as luxury jewellery and watch companies such as Bvlgari and Cartier, has been undeniable.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.