Tapping tech

Fashion and beauty brands are embracing innovations such as augmented reality and artificial intelligence to digitalise their businesses

In the global race to rapidly digitalise retail, the fashion and beauty industry has turned to new innovations in technology.

Brands have been going all out to make shopping a more seamless, sustainable experience for consumers. And in a touch-less pandemic era, virtual and augmented reality (AR) is now the new frontier for many.

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A version of this article appeared in the print edition of The Straits Times on June 11, 2021, with the headline 'Tapping tech'. Subscribe