Sun’s out, and so are UV umbrellas
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The global market for UV-protection umbrellas is expected to reach US$2.9 billion (S$3.7 billion) by 2034, up from US$1.8 billion in 2025.
PHOTO: AFP
Shivani Vora
- UV-protection umbrellas are gaining popularity in the US due to rising UV levels, climate change and skin cancer awareness, with sales expected to reach US$2.9 billion globally by 2034.
- Companies such as Davek and Shed Rain report increased demand and sales for stylish and functional UV umbrellas.
- Dermatologists recommend UV umbrellas as a useful supplement to sunscreen, noting the importance of fabric quality and verified UV-protection labels for effective sun shielding.
AI generated
UNITED STATES – It is the reign of the umbrella, and not because of rain.
Sun umbrellas – used to protect against intense heat and ultraviolet (UV) rays – have long been a mainstay in Asian countries and on golf courses worldwide. Now, they are catching on in the United States, their popularity driven by social media, recommendations from dermatologists and increasingly extreme temperatures.
