S'pore fashion survivors: Womenswear brand Y21 sets sail in new direction

Jarenis Ho tries to design what she thinks customers want, without being "too influenced by what other brands in Singapore are doing".
Jarenis Ho tries to design what she thinks customers want, without being "too influenced by what other brands in Singapore are doing".ST PHOTO: GIN TAY

SINGAPORE - For the last 10 years, womenswear brand Yacht 21 sold the allure of dressing for beachside holidays and resort getaways.

When the pandemic put an end to travelling, founder Jarenis Ho, 37, knew she had to quickly shift gears.

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