Sleeping party

New local brands have joined the market for sleepwear and loungewear as global demand continues to soar

Faruq sisters (from far left) Boutaina, Amira and Soukaina wearing loungewear from their four-month-old label Rawbought. PHOTO: COURTESY OF RAWBOUGHT
Silk hair accessories from home-grown brand Sova, for comfortable lounging around the home. PHOTO: COURTESY OF SOVA
Updated
Published
March 19, 2021 at 5:00 AM
New: Gift this subscriber-only story to your friends and family

With telecommuting still the norm for many, loungewear continues to populate work-from-home wardrobes everywhere.

The global sleepwear and loungewear market is poised to grow by US$19.5 billion (S$26 billion) between last year and 2024, according to market research company Technavio.

Already a subscriber? 

Dive deeper at $0.99/month

Want more exclusives, sharp insights into what's happening at home and abroad? Subscribe to stay informed.

ST One Digital Package - Monthly

$9.90 $0.99/month

No contract

$0.99/month for the first 3 months, $9.90/month thereafter. T&Cs apply.

Subscribe now

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • 2-week e-paper archive so you never miss out on any topic that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.

A version of this article appeared in the print edition of The Straits Times on March 19, 2021, with the headline Sleeping party. Subscribe

Available for
iPhones and iPads
Available in
Google Play

MCI (P) 031/10/2021, MCI (P) 032/10/2021. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2021 SPH Media Limited. All rights reserved.

Back to the top