Sleeping party

New local brands have joined the market for sleepwear and loungewear as global demand continues to soar

Faruq sisters (from far left) Boutaina, Amira and Soukaina wearing loungewear from their four-month-old label Rawbought.
Faruq sisters (from far left) Boutaina, Amira and Soukaina wearing loungewear from their four-month-old label Rawbought. PHOTO: COURTESY OF RAWBOUGHT
Silk hair accessories from home-grown brand Sova, for comfortable lounging around the home.
Silk hair accessories from home-grown brand Sova, for comfortable lounging around the home. PHOTO: COURTESY OF SOVA
Published: 
Mar 19, 2021, 5:00 am SGT
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With telecommuting still the norm for many, loungewear continues to populate work-from-home wardrobes everywhere.

The global sleepwear and loungewear market is poised to grow by US$19.5 billion (S$26 billion) between last year and 2024, according to market research company Technavio.

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A version of this article appeared in the print edition of The Straits Times on March 19, 2021, with the headline 'Sleeping party'. Subscribe
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