Sleeping party

New local brands have joined the market for sleepwear and loungewear as global demand continues to soar

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With telecommuting still the norm for many, loungewear continues to populate work-from-home wardrobes everywhere.

The global sleepwear and loungewear market is poised to grow by US$19.5 billion (S$26 billion) between last year and 2024, according to market research company Technavio.

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A version of this article appeared in the print edition of The Straits Times on March 19, 2021, with the headline Sleeping party. Subscribe