Sleeping party

New local brands have joined the market for sleepwear and loungewear as global demand continues to soar

With telecommuting still the norm for many, loungewear continues to populate work-from-home wardrobes everywhere.

The global sleepwear and loungewear market is poised to grow by US$19.5 billion (S$26 billion) between last year and 2024, according to market research company Technavio.

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A version of this article appeared in the print edition of The Straits Times on March 19, 2021, with the headline 'Sleeping party'. Subscribe