Seniors with sass: Granfluencers flash their style on social media

Senior influencers - dubbed granfluencers - have carved a niche of their own in the digital world.
Senior influencers - dubbed granfluencers - have carved a niche of their own in the digital world.PHOTO: BONPON511/INSTAGRAM

SINGAPORE - Social media may be dominated by the young and good-looking, but senior influencers - dubbed granfluencers - have carved a niche of their own in the digital world.

Despite not being the most tech-savvy folks - many rely on their kids or grandkids to shoot their content and upload it - these grandpas and grandmas show there is an audience for their authentic style, silver hair and all.

Please or to continue reading the full article.

Get unlimited access to all stories at $0.99/month
  • Latest headlines and exclusive stories
  • In-depth analyses and award-winning multimedia content
  • Get access to all with our no-contract promotional package at only $0.99/month for the first 3 months*

*Terms and conditions apply.