For subscribers
Seniors with sass: Granfluencers flash their style on social media
Sign up now: Get ST's newsletters delivered to your inbox

Senior influencers - dubbed granfluencers - have carved a niche of their own in the digital world.
PHOTO: BONPON511/INSTAGRAM
SINGAPORE - Social media may be dominated by the young and good-looking, but senior influencers - dubbed granfluencers - have carved a niche of their own in the digital world.
Despite not being the most tech-savvy folks - many rely on their kids or grandkids to shoot their content and upload it - these grandpas and grandmas show there is an audience for their authentic style, silver hair and all.


