SINGAPORE - Five months after she debuted her sunscreen-focused skincare label in 2018, Ms Charlotte Chen-Pienaar decided to rebrand it.
It had been doing fairly well in the United States, where the brand launched and was stocked in clothing and lifestyle stores such as Anthropologie, Madewell and Revolve - but not well enough in Ms Chen-Pienaar's book.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you
