SINGAPORE – It is hard to miss the new kid on the block along Orchard Road.
Flashing on a long LED screen at German sportswear brand Puma’s new street-facing duplex store in 313@somerset is an animation showing the label’s mascot leaping around iconic Singaporean spots – from The Merlion to Jewel Changi Airport’s Rain Vortex to HDB void decks.
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