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Power puff: Has the puffy bag craze reached its peak in Singapore?
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Although it started out as a stationery brand, home-grown The Paper Bunny, co-founded by Ms Jaime Lee and her husband, Mr Justin Tan, has become known for its puffy bags that draw long queues on launch days.
ST PHOTO: NG SOR LUAN
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SINGAPORE – How do you spot a Singaporean woman overseas?
Most likely by the puffy bag slung around her body, from home-grown labels The Paper Bunny (TPB) or Beyond The Vines.
