Pop-ups are back and more immersive than ever

The Adidas x Gucci Singapore pop-up store. PHOTO: COURTESY OF GUCCI
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SINGAPORE - In the past month, you may have spotted a beauty truck parked outside your go-to neighbourhood mall.

As part of a roving pop-up concept, the Clarins In The City beauty trailer travelled around the island, setting up shop at Paya Lebar Quarter (PLQ), Hillion mall in Bukit Panjang and Canberra Plaza in Sembawang for four days a week.

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