For Subscribers
New face of retail
Move over, influencers. Social sellers who promote products on social media via live streams and videos are gaining clout
They have as little as a few hundred followers, yet can make thousands of dollars a month by recommending products on their social media channels.
Meet a new breed of entrepreneurs called social sellers. They do not typically take up sponsorships or have to maintain a polished image, but these ordinary folks can give influencers a run for their money.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you
Join ST's Telegram channel and get the latest breaking news delivered to you.
A version of this article appeared in the print edition of The Straits Times on March 05, 2021, with the headline New face of retail. Subscribe
