New-age stone age: Why are millennials and Gen Z so into crystals?

Ms Shanice Sa started home-based crystal business Soleil Crystals, in July 2020.
Ms Shanice Sa started home-based crystal business Soleil Crystals, in July 2020.ST PHOTO: ARIFFIN JAMAR

SINGAPORE - Every Monday evening, Ms Shanice Sa turns into a live-streaming whiz. She sets up four studio lights and a table full of quartz, citrine, aventurine and other stones, and hawks them over Instagram Live.

The 23-year-old started home-based crystal business Soleil Crystals (@shopsoleilco) in July 2020 while working at a social media agency and pursuing a degree in communications.

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