New-age stone age: Why are millennials and Gen Z so into crystals?

Ms Shanice Sa started home-based crystal business Soleil Crystals, in July 2020. ST PHOTO: ARIFFIN JAMAR
New: Gift this subscriber-only story to your friends and family

SINGAPORE - Every Monday evening, Ms Shanice Sa turns into a live-streaming whiz. She sets up four studio lights and a table full of quartz, citrine, aventurine and other stones, and hawks them over Instagram Live.

The 23-year-old started home-based crystal business Soleil Crystals (@shopsoleilco) in July 2020 while working at a social media agency and pursuing a degree in communications.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.