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Malaysian womenswear brand Whimsigirl makes Raya ensembles for all
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Womenswear label Whimsigirl has built its brand on connecting to its community and relating to the everyday girl.
PHOTO: WHIMSIGIRL
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SINGAPORE – One blazing day in February, a two-hour queue of young women stretched outside lifestyle space Crane in Joo Chiat.
Some with children and husbands in tow, they were waiting to enter a one-day pop-up from womenswear brand Whimsigirl (whimsigirl.com/en-sg), to try on its pre-Raya ensembles and printed dresses.


