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Beyond basics: Can Kaws, Cate Blanchett and luxury designers help shift Uniqlo’s reputation?
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Uniqlo’s Fall/Winter 2025 collection at the LifeWear exhibition at The Museum of Modern Art in New York City.
PHOTO: UNIQLO
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NEW YORK CITY – On the penultimate night of New York Fashion Week on Sept 15, the Museum of Modern Art (Moma) played host to guests who were there not to view the world-famous art held within its four walls, but rather, puffer jackets.
Sharply suited Japanese businessmen milled around with fashion journalists and influencers. The one thing they had in common? They were all, to varying degrees, wearing Uniqlo.
