'Is it beautiful? Is it Cartier? Is it now?': Why design best defines Cartier

Cartier's director of image, heritage and style Pierre Rainero (left), and the brand's new collection of Tank Must timepieces. PHOTOS: CARTIER
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SINGAPORE - The creative team at Cartier asks itself three questions before it embarks on a new project.

According to the brand's director of image, heritage and style Pierre Rainero, they are: "Is it beautiful? Is it Cartier? Is it now?"

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