SINGAPORE - After going through her teens feeling like she could never find her shade in foundation products, beauty entrepreneur Shih Yu-chen decided to create her own.
The Taiwan-born, Los Angeles-based founder of Orce Cosmetics launched her brand in February 2019 with a foundation product in six shades. The range may be small now, says the 29-year-old, but is nuanced enough to cater to a broad range of Asian skin tones.
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