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Inclusive beauty finds its way to Singapore
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Beauty companies are becoming more responsible - and breaking away from long-held stereotypical notions of beauty and the negative influence they have on consumers.
PHOTO: ISTOCKPHOTO
SINGAPORE - After going through her teens feeling like she could never find her shade in foundation products, beauty entrepreneur Shih Yu-chen decided to create her own.
The Taiwan-born, Los Angeles-based founder of Orce Cosmetics launched her brand in February 2019 with a foundation product in six shades. The range may be small now, says the 29-year-old, but is nuanced enough to cater to a broad range of Asian skin tones.
