SINGAPORE - After going through her teens feeling like she could never find her shade in foundation products, beauty entrepreneur Shih Yu-chen decided to create her own.
The Taiwan-born, Los Angeles-based founder of Orce Cosmetics launched her brand in February 2019 with a foundation product in six shades. The range may be small now, says the 29-year-old, but is nuanced enough to cater to a broad range of Asian skin tones.
Already a subscriber? Log in
Dive deeper at $0.99/month
Want more exclusives, sharp insights into what's happening at home and abroad? Subscribe to stay informed.
ST One Digital Package - Monthly
$9.90 $0.99/month
No contract
$0.99/month for the first 3 months, $9.90/month thereafter. T&Cs apply.
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
2-week e-paper archive so you never miss out on any topic that matters to you
