Game changers: Niche sportswear brands are redefining athleisure and fashion
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Journ's products are crafted for both competitive cyclists and casual riders alike, no matter what their gender.
PHOTO: JOURN
SINGAPORE – The late German fashion designer Karl Lagerfeld, who once called sweatpants “a sign of defeat”, might reconsider his opinion if he spotted today’s new-generation niche sportswear.
Masterfully blending comfort, style and functionality, it takes athleisure up a notch by focusing on the needs of specific sports.
