Founding fathers: Local beauty chain Novela goes from a pushcart to creating 'Singapore's Sephora'

Novela founders Eugene Tay (left) and Ben Lin first ventured into retail to get direct feedback from female customers on what brands and products they like. PHOTOS: COURTESY OF NOVELA
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You might not meet another duo more passionate about wanting to help women find the best beauty products than Mr Ben Lin and Mr Eugene Tay.

The unassuming founders behind local beauty retail chain Novela, which has seven stores here, have a dream: to become Singapore's answer to multi-brand beauty giant Sephora.

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