Feels like home: New breed of long-term pop-ups and stores join retail scene

Founder of local fragrance brand SIX Jason Lee poses inside his store at Somerset313. ST PHOTO: MARK CHEONG
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SINGAPORE - Inside local fragrance brand Six's new store, you would be forgiven for thinking you should take your shoes off.

The boutique in the basement of 313 @ somerset is styled so cosily, it almost feels like a home. Art installations fill the space, and a marble table out front looks perfect for hosting dinner parties but is really where the brand conducts perfume-making workshops.

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