Doubling down on deals: How 11.11 became a double-digit sale phenomenon

Also known as Singles' Day, the annual shopping event is now arguably the world's biggest.
Also known as Singles' Day, the annual shopping event is now arguably the world's biggest.PHOTO: ISTOCKPHOTO

SINGAPORE - It is not every day that a million-dollar condominium is up for grabs in a giveaway.

The eye-popping prize - a one-bedroom condominium unit at Normanton Park, co-sponsored by real estate brokerage agency PropNex - is part of e-marketplace Lazada's 11.11 promotions this year.

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