Doubling down on deals: How 11.11 became a double-digit sale phenomenon

Also known as Singles' Day, the annual shopping event is now arguably the world's biggest. PHOTO: ISTOCKPHOTO
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SINGAPORE - It is not every day that a million-dollar condominium is up for grabs in a giveaway.

The eye-popping prize - a one-bedroom condominium unit at Normanton Park, co-sponsored by real estate brokerage agency PropNex - is part of e-marketplace Lazada's 11.11 promotions this year.

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