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Designed by dudes: Inside the rise of Gen Z-led clothing labels redefining fashion in Singapore
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(Clockwise from left) Mr Mark Heng, founder of Maroon Clothing, Koyoyu’s Declan Sin, Gabriel Loo and Calvin Go at their new store and Mr Thaddeus Lim, founder of That You Are.
PHOTOS: MAROON CLOTHING, GIN TAY, COURTESY OF THADDEUS LIM
Felicia Keok
SINGAPORE – On TikTok, it often begins the same way.
A young founder stands in front of a mirror, adjusting the hem of a shirt. Cut to hands sketching in a notebook. Cut again – racks of sample pieces, a moodboard taped to a bedroom wall, a limited drop teased in 12 seconds.
