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Lady Boss
Competition keeps jewellery label founder on her toes
The influence of the fashion jewellery scene is greater with more players in the game, says By Invite Only founder Trixie Khong
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Thirteen years and six stores later, Ms Trixie Khong believes her jewellery business is only just beginning to peak.
The 33-year-old behind minimalist jewellery label By Invite Only says the brand really came into its own in the last few years. The first six to eight years were "still experimental", she adds.
