Collaboration culture in the age of Covid

August Berg has an unlikely collaborator: centuries-old British furnishing house Morris & Co.
August Berg has an unlikely collaborator: centuries-old British furnishing house Morris & Co.PHOTO: COURTESY OF AUGUST BERG

SINGAPORE - Crocs and Justin Bieber. Longchamp and Pikachu. Louis Vuitton and the NBA.

A Frankenstein story of fashion? Not quite. These unlikely tie-ups are just some of the headline making partnerships in the fashion industry.

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