SINGAPORE – Digital marketeer Cynthia Lim, 32, used to follow an elaborate skincare routine popularised by the K-beauty wave until she began developing allergies to some of her go-to products about 2½ years ago.
“There were seven to nine steps in all, and it began with me double cleansing my skin and ending with a moisturiser. However, several years into it, my skin began flaring up. It was strange because I have had good skin since I was a teenager,” she says.
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