Benoit-Louis Vuitton just wants anonymity sometimes

With a family name like his, anonymity is elusive. He is the great-great-great-grandson of Louis Vuitton. ST PHOTO: ONG WEE JIN
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SINGAPORE - Once, Mr Benoit-Louis Vuitton was camping in a remote village in Rwanda when a group of "loud Brazilians" appeared outside his tent.

"I was by myself in the tent thinking, 'What's going on?' Then I realised they were from CNN Brazil," he recalls in a mix of amusement and exasperation.

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