Beauty Down Under: Australian skincare brands eye Singapore as gateway to global expansion

Ultra Violette founders Rebecca Jefferd (left) and Ava Matthews. PHOTO: ULTRA VIOLETTE
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SINGAPORE – In three years, Australian sunscreen-focused brand Ultra Violette grew a cult following on social media, shimmied its way into beauty retailer Sephora and became a multimillion-dollar company.

All because founders Ava Matthews, 36, and Rebecca Jefferd, 46, wanted to make sunscreen cool.

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