Bath & Body Works is on a quest for another billion-dollar scent after Japanese Cherry Blossom
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The Japanese Cherry Blossom scent has generated more than US$1.5 billion (S$1.94 billion) for Bath & Body Works over the last 20 years.
PHOTO: VINCENT TULLO/NYTIMES
Farah Stockman
- Bath & Body Works seeks a new billion-dollar scent following the success of Japanese Cherry Blossom, which has generated over US$1.5 billion since 2006.
- The company built Beauty Park, a supply chain hub near its Ohio HQ, to speed production and improve responsiveness, reducing lead times from months to weeks.
- New fragrances are developed through collaboration with master perfumers, focus groups, and innovative methods, aiming to create scents with wide appeal and lasting customer loyalty.
AI generated
NEW ALBANY, Ohio – In a brightly lit Manhattan office above a fragrance laboratory, Mary Testa-Gough brought a white strip of paper to her nose and inhaled.
Two perfumers’ assistants awaited her verdict, as if the fate of a multibillion-dollar olfactory empire depended on it. “Smoky,” Testa-Gough said. “Mossy. Woody. But it feels unfinished.”
