Chinese EV brand Zeekr pursues a premium status
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Zeekr 007 tries to impress the world with its driving dynamics.
PHOTO: KONG YONGYAO
Kong Yongyao
HANGZHOU, China – What is a brand, particularly a premium one? Beyond quality of materials and engineering, what is that intangible X-factor that gives a nameplate appeal and longevity?
Those questions are salient in the dizzying melee that is the Chinese automotive industry.