Torque Shop: Technology, build quality and brand image make a premium car premium
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New kid: Lexus has proven that good old-fashioned quality combined with consistent marketing can make a premium contender.
PHOTO: LEXUS
Not all expensive cars are deserving of the term “premium”. The word is attributable to brand image, snob appeal and heritage as much as it is to technology, quality and design.
Some premium brands earned their status decades ago and, more importantly, have managed to maintain their image with consistent development. They include household names which need no introduction.
